TellMyTale
Wrote creative brief → reviewed and approved editor's cut → published live on Meta
The numbers
700K+
Lifetime YouTube views
40.80%
New-visitor rate, live Meta test
1.5x
ROAS on live spend
The offer
I write against your control, not from a blank page.
Every engagement starts the same way: send me whatever ad is performing best for you right now, and I'll write new hooks and scripts against it, using the same research-first process behind everything I make.
The guarantee
I rebuild your best-performing ad and run it against the original. If mine doesn't beat your control, you get a full refund, and I'll throw in a Funko Pop of your choice, on me.
Step 1
You send over your current best-performing ad.
Step 2
I write three new hooks and scripts against it, grounded in your customers' own language.
Step 3
We test mine against your control and let the data pick the winner.
Packages
Takedown Sprint
$500 one-off
Three hooks and scripts, written and tested against your current best-performing ad. This is the beat-the-control guarantee: if mine don't win, you get a full refund.
Full refund + Funko PopCommand Center
$6,000 /mo
The ongoing retainer: customer research, static and AI-video ad production, and media buying, so creative and spend are managed together instead of guessing in separate silos.
Most clients start with the Takedown Sprint, then move to Command Center once it proves out.
The process
The same three stages behind every ad I write.
01
Listen first.
I dig through the places your buyers speak freely: reviews, Reddit threads, comments, and lift the exact phrases they use when nobody's pitching them.
02
Engineer the hook.
That real customer language goes into AI tooling I've dialed in for ad writing, and out come hooks that land like they were pulled straight from your buyer's head.
03
Build the stopper.
The strongest hook becomes a finished static or AI-video ad, almost annoying to scroll past, ready to launch the same day I hand it over.
Recent work
Static hooks. AI-video ads. Built for the scroll.
Tailored Canvases
“Lake house signs at HomeGoods cost $300. This one has your family name on it, and it costs less than $90.”
Wrote the hook, VO direction, caption style, and full UGC shot list across three scripts for Tailored Canvases (personalized family signs and canvases), from angle to shot-by-shot editor notes.
WonderMe
“I’ve been giving my granddaughter birthday gifts for seven years. And I can’t tell you what happened to a single one of them.”
Wrote two testimonial-style scripts for personalized portrait gifts (grandparent and parent avatars), including sound design and editing-pace notes for each.
TellMyTale
“This one book saved my bedtime and now my daughter’s the one begging me to read it.”
Wrote the hook, VO, and full creative brief for a personalized children’s-book UGC ad: mechanism reveal (child’s face illustrated into the story), shot sequence, and editor notes. Published live on Meta at $330 spend.
Reviews
What clients say.
"Really love these, mate. You nailed the art of simplicity and one main idea and the concepts come through strong and clear. Well done!"
Sean Ferres
"I worked with Dylan, and he is a fantastic team member. He is motivated and his creative images are really different. I'm glad to have him on the team, and I look forward to more working opportunities. If you are looking for a solid Creative Strategist, Dylan is your choice!"
Joseph Thien
About
Dylan Escobar
What I do
- Meta ads
- creative strategy
- hook & script writing
- static + AI-video ads
- ad research
A quick filter
Who this isn't for.
-
01
If you need someone to sit in Photoshop pushing pixels, that's not me.
I write the hook, the script, and the brief. I don't run production or editing myself, I direct it.
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02
If creative has to clear five rounds of internal approval before it goes live, we'll both be frustrated.
My edge is speed: write, launch, read the data, cut what's dead, double down on what works. Bury that loop under sign-off chains and you've killed the thing you hired me for.
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03
If you're not running paid Meta traffic yet, there's nothing for the guarantee to beat.
The offer works because I'm writing against a real control ad. No control, no test. Come back once you've got one live.